BAKERSFIELD, CA - What can be sweeter than the upcoming Global Produce & Floral Show (GPFS) in Anaheim, California? Why, sweet potatoes! Bako Sweet® is delighted to share the latest updates on its sweet potato harvest as the brand gears up for the GPFS. This year, the brand will showcase its unmatched quality and commitment to sales-driven strategies and value-added product lines.
“We expanded acreage this year and have been really pleased with the quality and sizing of the crop so far this season,” shared Matt McCort, Executive Vice President. “We’re committed to meeting the growing demand for Bako Sweet products and have plans for continued growth in our value-added business from the ground up.”
The brand’s harvest season has been off to a promising start, despite the cold and wet conditions that followed the winter months. According to the release, the standout feature of this year’s harvest is the remarkable range of sizes to meet each pack style, a testament to the dedication of the brand’s growing practices.
As the harvest season reaches its halfway mark, concluding mid-November, all signs point to a slightly higher yield from last year. The team is excited to present its full line of products to attendees at the upcoming GPFS, as it presents an excellent opportunity for retailers to engage with Bako Sweet and discuss promotional and merchandising strategies for both the holiday season and the year ahead.
“While sweet potatoes are traditionally associated with holiday feasts, our focus is on ‘sweetening your every day,’” commented Susan Noritake, Director of Sales, emphasizing the brand’s commitment to making sweet potatoes a year-round culinary delight. “We’re working closely with retailers to merchandise our products in a way that supports year-round sales.”
Bako Sweet's goal at the Global Produce & Floral Show is to showcase the versatility of sweet potatoes and provide creative ideas for incorporating them into daily meals. The brand firmly believes that sweet potatoes should transcend their traditional role as a holiday treat and become a year-round staple in every kitchen.
Check out the full line of value-added and bulk products and explore the exciting possibilities of sweet potatoes at booth #4083. This year’s harvest quality and the brand’s dedication to making sweet potatoes a year-round delight promise to be a sweet success.
Till then, follow ANUK as we cover more company highlights leading up to the International Fresh Produce Association event.
