CASHMERE, WA - The Produce for Better Health Foundation has recognized Crunch Pak as a Fruits & Veggies—More Matters® Industry Role Model for 2014.
“I’m pleased to recognize Crunch Pak for its efforts to increase the familiarity of the Fruits & Veggies—More Matters national health campaign, brand messages, and logo with consumers, specifically with Moms and their children,” said Elizabeth Pivonka, President and CEO of PBH. “Crunch Pak placed the logo on approved packages, linked to FruitsAndVeggiesMoreMatters.org, included the logo in promotions and are strong advocates for PBH’s mission and the Fruits & Veggies—More Matters national health campaign.”
Crunch Pak was one of 62 industry Role Models selected to be formally acknowledged at an awards luncheon during PBH’s Annual Conference: The Consumer Connection in Scottsdale, Arizona, according to a press release.
“We support PBH; it’s a strong program that generates awareness for fresh produce and increase consumption of fruit and vegetables overall,” said Tony Freytag, Crunch Pak’s Senior Vice President of Sales and Marketing.
Crunch Pak has been a part of the Produce for Better Health Foundation (PBH) foundation since 2000.
