Fresh Express Teams Up with Lean Cuisine in Marketing Partnership


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Wed. March 20th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Solon, OH</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">3.21.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_fresh_express_lean_cuisine_Body02.jpg" alt="Cropped Images 03202013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Fresh Express has announced a partnership with Lean Cuisine in an effort to promote salad consumption. When paired with Fresh Express lettuce, Lean Cuisine Salad Additions provide a restaurant quality salad, customized to individual preferences, quickly prepared, and under 350 calories, according to a release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Fresh Express lettuce and Lean Cuisine Salad Additions make it easier to follow USDA MyPlate guidance, which suggests filling half your plate with vegetables. Consumers can simply choose their favorite type of Fresh Express lettuce and add a Lean Cuisine Salad Additions variety to create a healthy meal. “Go from your freezer to your salad bowl with a perfect solution for building a nutritious plate.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_fresh_express_lean_cuisine_Body01.jpg" alt="Cropped Images 03202013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"With Lean Cuisine and Fresh Express, consumers have a creative new avenue to enjoy quality salads anytime, anywhere," said Bob Stallman, Director of Marketing and Global Licensing, Chiquita Brands International. "Lean Cuisine Salad Additions paired with your favorite Fresh Express salad is also a convenient way to eat a nutritious and satisfying meal."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"We know that Lean Cuisine consumers have lettuce in their fridge, but they may not have the other ingredients or the time to make an exciting and satisfying salad," said Mike Niethammer , Lean Cuisine Director of Marketing. "The new Lean Cuisine Salad Additions varieties provide consumers with everything they need to dress up their lettuce and enjoy a tasty salad with the convenience that's offered by frozen foods." </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.freshexpress.com/" target="_new">Fresh Express </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">