LOS ALAMITOS, CA - The pioneering efforts of Frieda Caplan are primed to inspire current and future health professionals via the documentary Fear No Fruit. The film is slated to be shown by the Central Valley District of the California Academy of Nutrition and Dietetics (CAND) next Wednesday, March 8.
“Frieda’s determination gave Americans the opportunity to try fresh new produce by making exotic fruits and vegetables more accessible. And that makes our job advocating for more fruit and vegetable consumption easier,” said Carrie Der Garabedian, MBA, RD, CFPM, President of the Central Valley District CAND. “We’re excited to share Frieda’s story to help inspire others to follow their hearts and achieve their goals.”
The screening, taking place at 5 p.m. at Fresno, California-based Bitwise Industries, will help celebrate National Registered Dietitian Day and to raise funds for the Helena Kennedy Scholarship, according to a press release.
“Dietitians face challenges similar to Frieda—encouraging people to try new foods and eat healthier,” said Amy Myrdal Miller, MS, RDN, FAND, President of the California Academy. “‘Fear No Fruit’ is an inspiring, must-see film for dietetic students and professionals!”
Walking viewers through Frieda’s journey as the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s, it seems a fitting story to tell as it supports a scholarship established to honor the late Ms. Kennedy, known for also having a passion for nutrition and commitment to the community.
The CAND stated that the scholarship will be awarded to a California State University, Fresno, dietetic student. Tickets are $10 and include dinner, but as seating is limited, advanced reservations and ticket purchase are required via this website.
As we have reported previously, Fear No Fruit is available on DVD and digital streaming platforms (iTunes, Google Play, Amazon Instant Video). The film is also available for group and educational screenings by contacting Kino Lorber EDU.
