CAMARILLO, CA – With summer just on the horizon, and consumers looking to tomatoes to round out the flavor of their dishes, Houweling’s Tomatoes has unveiled three new high-flavor tomato packs to its Signature Selection line.
“The expansion of the line fortifies our brand vision of offering premium, flavorful snacking tomatoes, thereby creating a loyal following of tomato lovers and repeat retail purchases,” explained Brand Manager Lindsay Martinez.
The exclusive Signature Selection brand dictates a strict criteria for varietal selection and growing practices, in order to keep flavor at the forefront of the offerings, in addition to texture and appearance.
According to a press release, the following varieties now join the lineup:
- Tomtastic Yellow Cherry Tomatoes: Selected for their sweet flavor and yellow burst of color, these cherry tomatoes are packed in 12 x 10.5 oz. clamshells
- Signature Medley Grape Tomatoes: Varietals for Houweling’s grape medley offer a pleasing variety of intensely delicious flavors, varied shapes, distinct textures and brilliant colors. Signature Medley is available in 12 x 1 pint diamond clamshells or 15 x 1 pint rectangular clamshells.
- Signature Rainbow Trio: Bright Yellow, Red, and Orange premium snacking tomatoes are chosen for their high flavor profiles and firm texture. Packed neatly in a compartmentalized clamshell for eye-catching shelf presence, the Rainbow Trio is available in 10 x 1.25 pint clamshells.
The Signature Selection line distinguishes itself on the shelf with a distinct black and gold label branding, with the variety staunchly displayed on the clamshell. Each pack highlights a declaration to consumers that they will consistently enjoy a premium eating experience.
The three new packs join the current selection of premium Signature Selection items with also includes Sweetoms Red Grape Tomatoes, Strawberry On The Vine Tomatoes, and Tomazing Red Cherry Tomatoes. The line is available year-round through Houweling’s California and Delta, BC greenhouse farms.
