CASTROVILLE, CA - The hustle and bustle of everyday life gets to us all sometimes, and many consumers find it hard to fit in the time it takes to cook healthy yet delicious meals for the whole family. Bring in Ocean Mist® Farms, which has brought a mouthwatering solution to this challenge with its award-winning, microwaveable cut vegetable product line, Season & Steam.
“We’ve found busy families want Season & Steam because of the packaging technology that uniquely allows them to customize seasoning for their personal taste preferences and reseal the microwavable bag prior to cooking,” said Senior Director of Marketing Diana McClean.
The line features 10 varieties that offer convenience, customizable seasoning, and exclusive resealable bag technology proven to be loved by shoppers, as noted in a press release.
The varieties featured in the Season & Steam line include:
- Broccoli Florets – NEW!
- Floret Medley – NEW!
- Vegetable Medley – NEW!
- Cauliflower Florets – NEW!
- Cauliflower Rice – NEW!
- Sweet Baby Broccoli
- Artichokes
- Whole Brussels Sprouts
- Brussels Sprouts Shreds
- Brussels Sprouts Halves
A recent study by FMI showed that value-added produce items have increased by 8.1 percent, reaching $15.5 billion in sales, as more shoppers began to purchase value-added vegetables frequently.
The Season & Steam line offers endless ways to craft meals at home, and is completely customizable. To spotlight the convenience of the lineup, Ocean Mist has also launched its fall Meals in Minutes campaign, giving consumers a variety of meal options to choose from. Consumers can explore delicious recipes inspired by culinary flavors from around the world, such as Teriyaki Salmon with Broccoli, Lemon Parmesan Shrimp & Broccoli, Mediterranean Inspired Cauliflower Rice Bowls, and Creamy Gouda Cauliflower Gratin. To further entice shoppers to try the new products, Ocean Mist Farms will also engage a wide audience with a fall consumer promotion and sweepstakes to drive foot traffic.
Time is our most valuable resource, so I know tons of consumers would jump at a chance to have a delicious, fulfilling Meal in Minutes.
