SGS: Promoting Stone Fruit With Their New Packaging


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Wed. September 7th, 2011

<p>SGS, a stonefruit supplier located in Travers, California has teamed up with Disney Consumer Products to promote peaches, plums and nectarines decorated with Disney- themed packaging. Southern California Albertson&rsquo;s are hosting the kickoff for this SGS promotion with in-store signage, displays and packaging features.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The stone fruit promotion will star Disney characters including Mickey Mouse and Donald Duck. Mesh packaging for fruit will also bear a Disney Element with graphics from Disney&middot;Pixar&rsquo;s Cars along with a subtle preview of Cars 2 &ndash; The Video Game. Activity sheets for kids will be available and include a coupon allowing them the choice of a free peach, plum or nectarine. Dave Parker, director of marketing for SGS commented, &ldquo;The Disney brand is a powerful standard of excellence for families, and it&rsquo;s exciting for us and for retailers to make healthy eating fun for kids.&rdquo;</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.sgs.us.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">