REIDSVILLE, GA – A peak growing season has made for a big announcement from Shuman Produce, especially for those waiting for Vidalia onion season to begin. Shuman Produce is now shipping Georgia sweet onions under the RealSweet® label, over one week sooner than the official Vidalia ship date of April 25.
“After almost near perfect growing conditions in March, we have sweet onions from Georgia available one week ahead of the official Vidalia onion pack date that will serve as a transitional onion from Texas to Vidalia,” stated John Shuman, President of Shuman Produce, in a press release. “This is not something you can expect every year, but it worked out this year for some of the varieties in the industry."
As consumer demands remain high for the coming Vidalia season, Shuman Produce said that it also plans to launch a Vidalia specific marketing campaign to highlight the company’s traditions in the industry.
“We’re always striving to have the best product that we’re proud to share with our customers, and we’re also strongly rooted in giving back to the community, whether through our sister company, Produce for Kids®, or the many charitable causes we support,” finished Shuman. “Our new marketing campaign speaks to the importance we place on our family, tradition, and organizational culture.”
Featuring historic and current photos of the Shuman family, the marketing campaign will also feature images of the company’s fields and high-tech equipment.
The company expects strong volume from this year’s Vidalia crop over its 2,300 acres, and good promotions for retailers during the season. Shuman Produce also stated that the Georgia sweet onions are adhering to its quality standards.
Keep checking back with AndNowUKnow for more market and product updates as we move into Vidalia onion season.
