CHICAGO, IL – Summer citrus is in full season, and Sunkist Growers is kicking it off in style at the United Fresh 2017 tradeshow. Sunkist is highlighting its varieties of summer citrus and marketing solutions to drive sales at the June 13-15 exposition.
"Sunkist is looking forward to highlighting summer citrus trends to trade customers at the United Fresh tradeshow in Chicago,” said Director of Communications Joan Wickham. “This time of year, consumers are looking for fresh ideas to squeeze the most out of the summer season. With nutrition and wellness materials, fresh juicing tips, zesty recipe inspiration, and more on display at Sunkist’s booth–we’re dishing up a lot of useful citrus information at this year’s tradeshow.”
According to a press release, trade show attendees will have the opportunity to experience a wide array of eye-catching point-of-sale materials to help educate consumers. These materials will emphasize citrus seasonality, flavor profiles, nutrition information, and usage ideas that encourage purchase.
"We know that education is critical when it comes to driving sales in the produce department,” said Director of Retail Marketing Julie DeWolf. “We offer retailers customizable marketing materials and displays as well as coupon and sampling programs that educate consumers, showcase the beauty and versatility of citrus, and build seasonal excitement within the category.”
In addition to these offerings, visitors will be able to sample a plethora of delicious ways to enjoy summer citrus. Chef Jill Davie will serve Citrus Marmalades, Goat Cheese Crostini with Smoked Bacon, and Lemon Lentil Hummus with Chicken. A fresh juice bar will serve freshly squeezed Valencia orange and California Star Ruby grapefruit juices, along with Meyer and conventional lemon infused water. These samples on the show floor will allow attendees to experience the distinct difference between each lemon variety.
The company stated that this is the perfect time for Valencia oranges, in season now through October, and emphasized that these delicious summer oranges offer an excellent balance of tart and sweet flavors, and are perfect for juicing.
Sunkist further added that its fruit options are healthy, stating that Valencia oranges are a nutritious rewarding summer snack option, and an excellent source of Vitamin C. Sunkist's refreshing Grapefruit is available year-round, is an excellent source of Vitamins A and C, and makes a tangy addition to summer salads and cocktails. Sunkist also has lemons available year-round, a versatile summertime staple that can be adapted in any season. Sunkist's offerings include varieties like Meyer, seedless, and Zebra® (pink variegated) lemons.
To learn more about Sunkist citrus varieties, campaigns, and merchandising be sure to visit booth #3023 at United Fresh 2017 this week!
