STILLWATER, MN – SuperValu is looking to bring more fresh produce to consumers who step into its CUB® banner. The company has announced that three of its CUB locations have newly reopened after receiving an updated layout.
To launch the new remodels, CUB hosted three grand reopening celebrations. The updated locations were in the banner’s Champlin, Brooklyn Park North, and Brooklyn Park South stores in Minneapolis.
According to a press release, the locations now host the following upgrades:
- Expanded produce departments featuring an increased assortment of organic items and a wider selection of fresh fruits and vegetables pre-cut in the store.
- Expanded deli areas that will include more grab-and-go offerings, including sandwiches, salads and sushi; a wider selection of hot meal solutions; and a new soup and salad bar with more variety. Customers also will find an expanded variety of fresh meats and specialty cheeses in the deli area.
- New display cases, décor, lighting, and updated signage throughout the interior of the store.
- New signage and updated facades to the exterior of the stores.
- Additional self-serve checkout lanes.
- The addition of Kitchen Shoppes at both Brooklyn Park store locations where customers can find a variety of everyday kitchen cookware, utensils and supplies.
- A new Candy Shoppe, a dedicated area that feels like a boutique candy shop within the store, at the Brooklyn Park South location.
- A 2,000-square-foot addition to the Wine & Spirits store at the Brooklyn Park South CUB.
- Expanded customer seating at the Champlin store.
Altogether, the company noted, the stores have around 210,000-square-feet of retail space. To further boost its remodels, the company also stated that its consumers will be able to take advantage of special deals and promotions throughout the coming weeks, in addition to having the chance to win a $1,000 CUB gift card at each location.
Engaging with its community, CUB brought Minnesota Twins outfielder Robbie Grossman to its Champlin store this past Friday, with Minnesota Twins pitcher Hector Santiago meeting and greeting customers at its Brooklyn Park North location.
As CUB ramps up its focus on the new remodels, the chain is urging consumers to look for demos and other activities at the locations, taking place from now until the end of the month.
Will CUB bring this new fresh format to its other locations? AndNowUKnow will be sure to report.
