MISSION, TX - Believe it or not, the 2019 Viva Fresh Produce Expo is coming up—and it’s coming up fast! This year’s educational sessions will cover a wide-range of topics that stem from preventing a food-safety crisis to practical applications of the ‘food as medicine’ movement.
“The educational series will highlight unique opportunities as well as challenges facing the produce industry and this Tex-Mex corridor,” said Melinda Goodman, Managing Partner at Full Tilt Marketing and Education Committee Chair. “From the beginning, a strong education program has been a priority for Viva Fresh, and we’re excited about the quality and expertise of the 2019 speakers.”
According to a press release, the topics at Viva Fresh Produce Expo will include:
Steps to Prevent A National Food Safety Crisis
The recent 2018 outbreak involving romaine lettuce resulted in national food safety warnings that cleared shelves across the country right before Thanksgiving. The crisis isn’t just that the food safety issue occurred, but that multiple instances and prolonged warning periods continued with little to no answers for producers, retailers, and consumers. Dr. Martin Wiedmann, who serves as the Gellert Family Professor of Food Safety at Cornell University, will lead this discussion on how the produce industry can minimize a national food safety crisis with improved tools—like reduced hold wait times by improving speed of traceability, better record keeping, integrated systems, and industry collaboration.
What Does Game of Thrones & Digital Engagement Have to do with Online Food Purchases?
In 2017, 31% of all food and beverage sales were influenced by digital media representing a $13 billion category of a $43 billion industry. It’s no surprise that digital tools and online engagement is taking over all areas of our lives. Steve Lerch, a former Google Executive who has worked with food brands like The National Pork Board and Avocados from Mexico, will address how to make sense of the new digital consumer as they seek purpose and plan, prep, and purchase food in the online frontier.
The Fresh Food Farmacy – Making Patients Healthy Consumers
In this session, Michelle Ann Passaretti will review how her “food as medicine” approach put medical research into action, combating high obesity rates, pre-diabetes, and diabetes by providing fresh, healthy food to those most in need. The Fresh Food Farmacy helps high risk patients adopt healthy eating practices by making food part of the Rx and making the Farmacy part of its medical treatment. But most importantly, the Fresh Food Farmacy empowers participants to manage their medical conditions through food-related behavior and lifestyle changes.
The Viva Fresh Education Series will take place on Friday, April 26 at the JW Marriott San Antonio Hill Country Resort & Spa as part of the 2019 Viva Fresh Produce Expo. Admission into the educational events is included with registration for Viva Fresh attendees and exhibitors. Visit www.vivafreshexpo.com for more information.
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