IRVINE, CA - Earlier this summer, GEM-Pack Berries and Well-Pict took to the wires to share news of their merger. Now, as the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show approaches, the pair will share the same exhibit space on the show floor.
“Employees from both brands will be working side-by-side for the first time. We will also co-brand sponsorships and any Global Produce & Floral Show events and materials,” says Michelle Deleissegues, Vice President of Marketing.
Both brands will showcase not only their unified team of talent but also GEM-Pack’s growing pool of berry growers, breeders, varieties, and regions. GEM-Pack and Well-Pict’s customers will benefit directly from the duo’s vertical integration and product expansion, especially with greater product volume and seasonal and regional availability.
“The Global Produce & Floral Show is a great opportunity for Well-Pict’s customers to meet GEM-Pack’s team and vice versa. We are a unified team now and offer a deep pool of berry expertise,” adds Michelle. “Following our merger, it is important to note that GEM-Pack is still family-owned and family-farmed. Our roots run deep in the berry business!”
To get acquainted with the GEM-Pack and Well-Pict associates, take time to visit booth #1985 on the show floor.
The AndNowUKnow team will catch you there!
