SANTA PAULA, CA - Limoneira Company is drawing increased attention to the citrus sector with the launch of its newest campaign. The supplier has rolled out Climate Smart Lemons™, not only representing its commitment to a sustainable future but also welcoming consumers into the process of creating a high-quality fruit.
“Before the world began thinking of regenerative agriculture, Limoneira has been dedicated to ensuring that each generation can continue growing a sustainable lemon,” said Harold S. Edwards, President and Chief Executive Officer, “At the core, our growers and trees are Rooted in Tradition, Thriving through Technology.”
Climate Smart Lemons is a pledge toward a more sustainable and resilient future, a press release detailed. The campaign showcases Limoneira’s longstanding pledge to both sustainability and transparency, allowing consumers to see behind the curtain and gain an understanding of the meticulous work required to bring premium fruit to market.
As the release went on to note, Climate Smart Lemons will also feature key partners that share a sense of responsibility to the environment and supply chain initiatives, because Limoneira believes that sustainability continues long after the fruit is picked.
Susan Jones-Ng, Director of Global Sales and Citrus Marketing, also expressed her excitement for “the campaign’s key features, which include multiple new packaging that will be plastic-free and/or biodegradable, spotlights on the different growers that are paragons of sustainable farming practices, and informative content centered on consumer education.”
The citrus provider will be posting weekly features and highlights of Limoneira’s past and current sustainability efforts on both Instagram and LinkedIn.
“Being able to grow premium citrus for 130 years is not a fluke, but rather proof that successful growing requires being thoughtful and forward-thinking,” said Edgar Gutierrez, Vice President of Farming. “From decisions in the early 1900s to be a founding member of the oldest-operating insectary in the county to the recent focus on creating ways to grow in water-scarce areas, Limoneira remains committed to longevity in the land.”
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