SANDPOINT, ID - I can’t think of a single person in my life who does not like ranch dressing, and the products made by Litehouse® are certainly a favorite! Plus, with tailgating season about to hit its peak, now was the perfect time for the supplier to launch its LITEHOUSE IN THE HOUSE campaign.
“Football viewership is increasing this season, and fans are looking for ways to elevate their go-to tailgate foods for game day,” Paul Hemingway, Vice President of Marketing and Communications, said, citing NFL Media. “Our LITEHOUSE IN THE HOUSE Tailgate campaign offers multiple ways of creating an unforgettable tailgating experience, from our delicious dressing and dips to exciting contests tied to the action on the field.”
According to a press release, the LITEHOUSE IN THE HOUSE campaign has yielded exceptional results, including record sales market share this year.
The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long:
- A Ranch Cave Sweepstakes: One ranch-loving grand prize winner will win their very own Ranch Cave with football cave essentials. One first-prize winner will receive a year’s worth of Litehouse ranch dressing and 50 second-prize winners will receive Litehouse Ranch-shaped pillows. Those interested can enter here
- “Take it to the House” Instant Wins: Every Sunday, Litehouse will celebrate the first time a player takes it to the house. Starting in November, the first time there is an interception, kick-off, or punt return for a touchdown, Litehouse will give away free bottles of Litehouse ranch dressing
Running now until the Big Game in February 2024, the campaign also features a variety of social media, digital marketing, and shopper marketing tactics:
- Tailgate-themed labels on Litehouse Homestyle Ranch 20 oz bottles
- A suite of ad spots that will launch on Connected-TV in Seattle, Washington; Denver, Colorado; and Atlanta, Georgia
- Select discounts, coupons, and rebates on Litehouse dressings, including coupons on Ibotta and Instacart and additional digital coupons at select retailers
From Litehouse Homestyle Ranch and Chunky Blue Cheese Dressing to Jalapeno Ranch and Dill Ranch, Litehouse dressings and dips are made with no high fructose corn syrup, artificial colors, flavors, or preservatives.
We look forward to seeing this campaign in action! For more industry news, keep clicking back to ANUK.
