MEXICO CITY, MX – Amazon is extending the scope of its Amazon Prime services—vying for a place in Mexico’s competitive e-commerce market.
Mexico will be the 13th country in which Amazon is offering its premium member service, according to the Wall Street Journal. Prime members will have access to free one-day delivery in Mexico City, Guadalajara, Puebla, and Querétaro for 449 pesos ($23 USD) a year.
The financial news source noted that the expansion will make millions of products from the company’s U.S. distribution centers available to its Mexican customers; customers can order U.S. products with free one-week shipping and will have access to streaming video services comparable to the ones Prime members in the U.S. enjoy.
Amazon currently operates two fulfillment centers north of Mexico City and is planning to open a third later this year. E-commerce rivals like the Argentinian retailer MercadoLibre, German-based Linio, and Walmart are Amazon’s biggest rivals in the region.
If Amazon can extend its toehold in the region—it currently accounts for 5.5% of the Mexican e-commerce market—then same-day grocery delivery services like AmazonFresh may follow shortly. Just this week, the company expanded its perishable delivery service to Southern Florida.
For more on the company's expansive plans, view the Wall Street Journal's article in its entirety, here.
AndNowUKnow will keep you up-to-date with developments in this story as they occur.
