BAKERSFIELD, CA - In order to develop new business, you need to have the best people at the helm. Grimmway Farms has expanded its personnel roster with the addition of Dave Moore to its ranks, who will be joining the company as Director of Sales for the Western United States. He will report directly to Mike Anspach, Vice President of Carrot Sales.
“I am excited to contribute to the growth of a recognized leader in the fresh produce industry for quality product, commitment to customer service, and integrity like Grimmway Farms,” remarked Moore upon the announcement of his new position.
As Director of Sales, Moore will manage relationships with existing Western United States customers as well as develop new business across all channels to help grow sales of Grimmway’s existing and expanding product portfolio. He describes himself as a “driver of growth” and a “positive communicator,” a press release noted, one who enthusiastically embraces any sales or business challenge.
Moore has years of experience to bring to this role. His track record includes growing sales with major accounts in the West and the rest of the United States, in which he employs fact-based techniques demonstrating benefits to the consumer and customer. He comes to Grimmway following a 25-year career working for Earthbound Farm and Taylor Farms.
His experience in strategic market and sales planning, category management, account management, and professional relationships are strong assets he adds to Grimmway Farms.
“We were impressed by the depth of Dave’s professional experience and skills,” added Eric Proffitt, Executive Vice President of Sales and Marketing. “Dave’s fit with our sales and marketing team was clear from our initial meeting. We look forward to the immediate contributions Dave will bring to Grimmway’s Western U.S. sales base.”
Moore earned a Bachelor’s degree in Agricultural Business from California Polytechnic University, San Luis Obispo.
Congratulations to Dave Moore on this exciting new step in his career!
