ELGIN, MN - A fresh proprietary fruit hits the apple market to give retailers a golden opportunity—quite literally. Honeymoon™ Apples have made their way to the produce department as the latest yellow apple.
“We are really excited about this variety as we have heard from our retail partners about the proliferation of so many bi-colored red/green apples on their deck and the need for something different. We have been working for over a decade to develop the right apple cross that could meet both retailer desires and consumer’s high expectations of exceptional apple eating experience,” Don Roper, Vice President of Sales and Marketing for Honeybear Brands®, commented. “Unlike other yellow varieties that may lack crispness, Honeymoon has the perfect firm texture combined with a sweet, mellow, tropical flavor profile. It’s a late-season variety from Washington with excellent pressures which stores and travels really well. We know shoppers will fall in love with this sunny apple and add it to their favorite fruit rotation.”
Described as an unsuspecting sensation of appearance, flavor, and crispness making its debut on the retail apple deck, the company said in a press release that Honeymoon offers retailers a refreshing color punch in terms of visual breaks in the department while being exceptionally clean and firm in appearance.
The Honeymoon apple is an open-pollinated Honeycrisp cross and is the fourth commercial release from Honeybear’s Apple Varietal Development™ program. The grower, marketer, and developer of premium conventional and organic apples, pears, and cherries is shipping a limited amount of its newest proprietary variety and advises retailers will be able to “put a ring on it” as supply becomes more widely available.
With innovations continuing to be realized in our industry, AndNowUKnow will be sure to report on all the latest.
