ORLANDO, FL - The National Mango Board is deepening its marketing efforts with a new Director of Marketing, Valda Coryat.
“I am honored to lead the mango industry marketing efforts to increase the consumption and awareness of mangos in the U.S.,” said Valda, who will oversee all NMB marketing and public relations initiatives for consumer, nutrition, retail and foodservice programs. “As a marketing storyteller and brand ambassador, I look forward to inspiring consumers nationwide to eat this delicious and nutritious superfruit. From soap, to beauty and personal care products, to beer and now mangos, the goal is the same – deliver brand or product growth through innovation and creativity that transforms the ordinary into extraordinary moments in people’s lives.”
In addition to leading trade show and website communications, she will collaborate with the management team and board members to develop marketing concepts, tactics, and campaigns designed to promote the NMB mission, according to a press release.
Valda brings not only a passion for mangos, passed down through generations in her Caribbean family, but also for marketing. Valda’s marketing leadership experience crosses global, regional, and domestic markets, with a constant goal to “create unexpected, relevant and lasting connections between brands and their consumers.”
“Valda joins the team with an extensive background in consumer marketing that will be instrumental in designing and managing NMB programs that will continue to drive mango demand and consumption,” Manuel Michel, Executive Director, commented. “Her broad experience in several marketing roles and working with various multimedia strategies will help us elevate the mango message across all audiences and stakeholders.”
Valda completed her undergraduate studies at Duke University before going on to earn her MBA at Columbia University’s Graduate School of Business. She serves as a Board Member of the Central Florida YMCA of Lake Nona and other organizations to support healthy living and the development of children.
It is with these passions and experiences that NMB said she will help strengthen the Board’s marketing programs and drive mango consumption and awareness in the U.S.
Congratulations, Valda, on this newest chapter of your career!
