WEST COAST – For consumers on the go, healthy veggies and tasty pairings have been top of mind to answer even their quickest snacking need. In this vein, Taylor Farms is breaking into the Starbucks chain by offering veggies paired with organic hummus from Hope Foods, much to the delight of West Coast eaters.
“We’re excited about the opportunity to provide consumers a fresh, healthy snack that meets the needs of today’s on-the-go lifestyles," said Brian Modena, Product Manager, Taylor Farms.
Taylor Farms said in a statement, that as of right now, the offerings are only available in Starbucks in the following West Coast regions:
- Portland, OR
- Los Angeles, CA
- Sacramento, CA
- San Francisco, CA
- Fresno, CA
The Organic Veggie & Hummus snack packs offer consumers an easy and nutritious snack option. Customers will be delighted with sugar snap peas or celery, baby carrots, grape tomatoes, and Original Recipe hummus from Hope Foods.
Both Taylor Farms and Hope Foods further encouraged consumers to engage with the Starbucks offering by holding an Instagram contest. Shoppers and veggie lovers used the hashtags #TaylorFarms, #HopeHummus, and #NewAtStarbucks to post pictures of them snacking on the go for the chance to win a $20 Starbucks gift card.
As a lover of both flavorful veggies and a tasty dip to adorn them, I can only hope that these value-added offerings make their way into more stores soon.
