Frieda's Produce


Frieda's Produce

Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.