El Ciruelo to Join Sun World’s Global Distributors


Mon. September 12th, 2011

<p>Sun World is announcing a new addition to their worldwide licensed marketers. El Ciruelo, a Spain based company, has been licensed by Sun World to market their stonefruit in Europe. The Mediterranean environment, in which the fruit is produced, is proving to be an ideal location. El Ciruelo will pack fruit from Sun World producers and present the produce to the European market. Currently, El Ciruelo is the only company licensed to market Sun World&rsquo;s seedless table grape varieties in Spain and will now be adding stonefruit. Included in the varieties of stone fruit are the BLACK DIAMOND&reg; and BLACK GIANT&reg; which are red and yellow flesh black plums, red plums comprising the RED DIAMOND&reg; and RED GIANT&reg; brands; the AMBER CREST&reg; brand which are early-ripening peaches, nectarines bearing the SUPER STAR&reg; brand and early-ripening high blush apricots marketed<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">under the HONEYCOT&reg; brand. The new plums, peaches, nectarines and apricots will join the seedless table grapes in El Ciruelo&rsquo;s line of distribution. Sun World&rsquo;s quality produce is developed at their Variety Development Center in California where they have made seventy new varieties of fruit available. Vice President of International Licensing Johan Jooste stated, &ldquo;El Ciruelo is an excellent fruit producer and packer. Their leadership role in the Spanish fruit industry, along with their extensive UK and Continental European client base, will only strengthen Sun World&rsquo;s international licensing platform and the visibility of our varieties and brands throughout Europe.&rdquo; For more information, please visit www.sun-world.com .</p><hr class="legacyRuler"><hr class="invisible minimal-padding">