<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Los Angeles, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">2.13.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/apeam-banner-2013-feb.jpg" alt="APEAM STORY images feb 2013" />Avocados from Mexico announced the launch of its 2013 spring campaign to increase avocado consumption and build market demand. The program is aimed at general market and Hispanic consumers. It includes online and mobile advertising, consumer promotions, PR efforts, social media engagement, in-store merchandising and more.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The spring program will help drive consumer demand and increase purchase frequency through means of a robust broadcast advertising campaign that will hit the airwaves March in key target markets.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Volume has been at record highs leading up to Super Bowl and while exports are projected to begin decreasing, they will remain at strong, promotable levels as we head into Spring,” says Eduardo Serena, Marketing Director. “Avocados from Mexico will keep the momentum going by supplying the right volume, quality and sizing, as well as powerful marketing programs through the coordinated efforts of APEAM and MHAIA.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Avocados from Mexico is planning the following promotions in the months ahead:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">March Madness: APEAM is supporting retailer-specific contests to help promote avocados during this key time period with a variety of merchandising materials.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">New Spring Breakfast Campaign: General Market promotion that encourages consumers to enjoy avocados as a delicious way to power up breakfast, including Facebook consumer sweepstakes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Chef Pepín Hispanic Market Promotion: Avocados from Mexico will continue to leverage the credibility and influence of Chef Pepín with spring promotional efforts targeting the Hispanic community including in-store demos and much more. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Summer BBQ Promotion with Chef Rick Bayless: This June/July, Avocados from Mexico and Chef Rick Bayless will show consumers how to make BBQ Better! The integrated promotion will include, the ponsorship of Bayless’ popular TV show, Mexico – One Plate at a Time.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.avocadosfrommexico.com/" target="_new">Avocados From Mexico </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
