NEW YORK, NY - In an ideal Jessica world, every article on AndNowUKnow would feature Beyoncé. And as my Friday’s St. Patrick’s Day luck would have it, WTRMLN WTR has given me another excuse to write about my idol. In its biggest ramp up of its line to date, the pop star backed company has launched three new flavors of its signature WTRMLN WTR—WTRMLN GNGR (Ginger Lemon), WTRMLN LME (Lime), and WTRMLN TRT CHRRY (Tart Cherry).
"Congratulations to my partners at WTRMLN WTR," said Company investor Beyoncé upon the release of the new line. "I applaud the innovative female leaders at WTRMLN WTR, who inspire us with their creativity and their true commitment to elevating our community and culture."
Each made with WTRMLN WTR's base ingredients of watermelon (flesh + rind), these new BLNDS use organic juices and organic extracts, and will be available through July, 2017, exclusively at Whole Foods Market stores nationwide in a 12 oz single serve size for $3.99. According to a press release, a percentage of all sales of BLNDS will benefit Whole Foods’ Whole Planet Foundation, with the mission of alleviating poverty in communities that supply Whole Foods Market stores with product through microcredit.
"We are so excited to partner with WTRMLN WTR on the exclusive launch of their functional blends line," shared Alix Simmons, Whole Foods’ Market's Global Grocery Category Manager. "In addition to being an innovative brand within the cold pressed juice category, they're innovating in the food waste space through both sourcing and manufacturing practices. We're proud to share their products and mission in our stores."
The three new BLNDS join WTRMLN LMN (Lemonade), inspired by Beyoncé’s hit album by Lemonade, which was low sugar lemonade offering launched by the company last summer. All BLNDS, like their predecessor, are made using what the company refers to as “seconds." This means that the product uses blemished, sunburned, or otherwise misshapen watermelons that aren't viable for commercial retail and would otherwise be discarded.
What will my personal queen and savior think of next to further rejuvenate the produce industry? You already know I will be on the hunt for the latest.
