Category Partners Appoints Walter Liu as Director of Analytics; Tom Barnes Details


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Mon. February 19th, 2024 - by Peggy Packer

IDAHO FALLS, ID - Bolstering its ability to continue providing vital data and insights solutions to the perishable industries, Category Partners has welcomed its newest Director. Industry ace Walter Liu has been appointed as the company’s Director of Analytics.

Walter Liu, Director of Analytics, Category Partners
Walter Liu, Director of Analytics, Category Partners

As he takes on this new role, Liu will draw on his decades of experience in Category Management leadership to enhance the company’s retail analytics function and further develop its capabilities in operations analytics, a press release noted.

He will also lead and mentor a team of analysts to expand their capabilities, drawing on his deep roots in education.

Walter Liu has been appointed as Category Partners' new Director of Analytics

Most recently, Liu served as Fresh Del Monte Produce’s Senior Director, Category Management. In this role, he helped build and manage the company’s category management and market research functions. Before that, Liu worked at Coca-Cola Bottling Company and Lindt & Sprüngli in Toronto, Canada.

Tom Barnes, Chief Executive Officer, Category Partners
Tom Barnes, Chief Executive Officer, Category Partners

“Adding Walter to our team is a major win for Category Partners,” said Chief Executive Officer Tom Barnes. “His experience, skills, and leadership will enable our team of analysts to reach a whole new level in bringing value to our clients.”

Liu holds a Doctor of Business Administration and is an adjunct faculty member at the University of Miami.

Congratulations to Walter Liu on this new Director role!