CHILE - Avocado Day is back for another year of promoting the coveted green gold. Industry members will celebrate the mighty avocado during this year’s Global Avocado Summit, a renewed version of the meeting that has been traditionally held. The event will take place on November 21 at the Casino Monticello events center, organized by the Chilean Avocado Committee and Yentzen Group.
“For us, this is a very important event, not only because it brings together farmers, producers, marketers, and suppliers of national and international inputs, among others, around an industry as relevant in Chile as the avocado; but also allows us to show how the production and commercial processes are completely oriented towards sustainability,” explains Francisco Contardo, Executive Director of the Avocado Committee.
According to a press release, the event aims to analyze the current status of the sector; address potential destination markets; and delve into the commercial, marketing, and communications strategies of the avocado supplier countries.
One of the main topics that Avocado Day will address will be sustainability. Chile has promoted various projects that support this topic, and is working to set an example for the rest of the world.
“The Global Avocado Summit 2024 will bring together the main global players in the avocado business to analyze, from a commercial perspective, the future of this industry, considering the future of the sector in the world, in the southern cone and in Chile,” says Gustavo Yentzen, Chief Executive Officer of Yentzen Group.
The Global Avocado Summit brings together the entire avocado industry at a national and global level, allowing the industry to learn about the potential, guidelines, and future trends of Chile and the rest of the world.
“Currently, the Chilean avocado industry is the benchmark for sustainability in terms of international industries. We are an example, as well as an inspiration, on how sustainability has to be worked, being the backbone of actions in the sector,” highlights Contardo.
Yentzen adds, “The objective is to understand how the future of the avocado has been adopted and must continue to adapt to meet the sustainability requirements of consumers, clients and retailers.”
Stay tuned for more Chilean avocado news.
