IRVINE, CA - A big move in berries just hit the wires with the announcement of GEM-Pack Berries and Well-Pict Berries forging a new partnership.
“Well-Pict will give us greater depth and breadth in the industry, adding not just volume throughout the full berry patch and seasons, but also deepening a shared passion for berry innovation, along with an unprecedented team of expertise in berry science,” said Paul Kawamura, Chief Marketing Officer for GEM-Pack Berries.
The team added how GEM-Pack is particularly excited to add Well-Pict’s berry engineering and science prowess to its established team of berry pros to build an industry-leading team in category expertise.
“We look forward to building on layers of ingenuity and expertise in the field and office, generating far-reaching benefits for our customers and the berry industry,” commented Dan Crowley, Vice President of Sales and Marketing at Well-Pict.
The move is the latest in a series for GEM-Pack, which welcomed Red Blossom Sales and Mainland Farms, Mexico to its partnership in 2020. The latest addition of Well-Pict Berries will, according to a press release, strengthen GEM-Pack’s commitment to providing customers with an uninterrupted supply of the highest quality of strawberries, raspberries, blackberries, and blueberries.
“Tim Miyasaka founded Well-Pict Berries in 1972 with the determination to cultivate the world’s most perfect strawberries,” GEM-Pack’s release stated. “He has since established Well-Pict as a berry industry leader based on the Well-Pict proprietary varieties that delight customers and consumers alike with their flavor, size, and consistent quality. Tim’s investment and innovation in the berry industry has set him apart as a true berry visionary.”
GEM-Pack is part of a consortium in the berry category working to develop proprietary varieties throughout several growing regions. Well-Pict’s commitment to berry science and innovation, therefore, is a natural fit with GEM-Pack.
As part of its commitment to sustainability, GEM-Pack noted it continues to develop its patented “Earth Made” project, which is focused on 100 percent sustainable and organic growing practices and technologies.
Now complemented with Well-Pict’s scientific background, the stage is set for an intriguing show in berries. Congratulations to this newly united team!
