SALINAS, CA – Mann Packing is bringing a new partnership into its fold, looking to boost the flavor and health benefits of its innovative Vegetable Slaw Blends. In this vein, the company has announced a new promotion with the California Walnut Board to boost summer sales.
“Recognizing California walnuts’ versatility and variety of health benefits, a partnership featuring our slaw blends is a wonderful opportunity to boost summer sales,” said Gina Nucci, Director of Corporate Marketing. “Mann’s is committed to collaborating and creating a synergy with organizations like the California Walnut Board, and we look forward to working with them to complement each other’s strengths.”
This promotion will give consumers easy access to Mann’s popular Slaw Blends line, and link together the flavorful and nutritious possibilities of walnuts and the slaw blends. According to a press release, when consumers purchase a 7.5 oz or larger package of California walnuts this summer, they will receive $1.50 off per pack of Mann’s Power Blend or Kale Beet Blend.
“Walnuts are a perfect ingredient for summer salads and we are delighted to partner with Mann Packing on this Summer Slaw promotion,” said Michelle Connelly, Executive Director of the California Walnut Board. “Additionally, the combination of these superfoods packs a delicious punch of nutrition.”
One of the key focuses of the California Walnut Board is to promote the use of walnuts throughout the U.S. through the use of advertising, publicity, and educational programs. California Walnuts was established in 1948, and represents over 4,800 walnut growers and more than 90 walnut handlers throughout California.
Additional promotions will be available at the following banners, among others:
- Safeway
- Albertsons
- Meijer
- Wakefern
- Raleys
- Schnucks
- Giant Eagle
The promotion will run from the end of July through mid-August, to tap in on prime summer sales.
As innovative companies merge together to create powerful promotions and consumer connections, AndNowUKnow will have all the latest.
