PCI Begins New Efforts to Communicate Key Messaging by Jordan Okumura

<p>Package Containers, a company that offer highly recognizable and performance-proven Home-Toter® bags, Identi-Ties®, Insta-Ties®, has begun new efforts to communicate its most significant competitive advantages to customers while expanding PCI's 66-year-old business through improved strategic key messaging.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>PCI wants to help inform their produce customers about the astonishing benefits of their branded Home-Toter® bags and ties by showing them that they get measurably better produce ring and reduced shrink, which then inspires their customers to buy more fruits and vegetables. PCI’s eye-catching totes and ties give consumers a more value-added impression of its customers’ produce, which makes brand building a more reachable objective, whether in the produce aisles of a national chain or a local farmer’s presentation of organic produce.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>In PCI's decision to reform its marketing strategy, Scott Koppang, Director of Sales and Marketing, says, “One of the first things we did was talk to seasoned industry pros plus the people in our organization with the deepest marketplace experience. We also hired an outside, objective communication strategist to talk to our sales managers about their customers, problems, opportunities, insights and issues. Our new key messaging logic, and the final words themselves, in large part must be credited to perspective gained from these interviews.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>In order to better communicate the benefits of their products to their customers, PCI has added new key elements to reinforce their new marketing campaign. “Produce Revenue” has been added underneath PCI’s new company logo, while their key message, “High Performance Totes &amp; Ties that Prompt Purchase and Build Brands” is meant to show customers that PCI promises exceptional results, that the added appeal of its Home-Toter® bags and ties motivates shoppers to buy more produce, and that PCI's products ultimately help create long-term consumer loyalty to their customers’ brand, store, and produce.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">