VALENCIA, CA - For holiday lovers—myself included—it really is the most wonderful time of the year when traditions and thoughtfulness are on full display. Tapping into consumers’ adoration of the season, Sunkist Growers has unveiled a series of unique ways to utilize its 10 lb cartons of Navel oranges to boost shopper engagement and sales for the category.
“There is a sense of nostalgia during the holidays as shoppers reflect on the shared tradition of receiving oranges in their stockings growing up,” says Cassie Howard, Senior Director of Category Management and Marketing. “Oranges during the holidays have been a special treat for centuries, and we’re excited to keep citrus-themed traditions alive with our 10 lb. Navel carton program.”
As inflation continues to impact grocery decisions, the supplier is committed to helping price-conscious consumers continue making healthier meal and snack choices without compromising taste or budget this holiday season, a release stated.
Sunkist’s festive 10 lb holiday cartons are available in both ribbon crate and gift box designs, and they are easily stackable for retailers to create eye-catching citrus destinations in the produce aisle to drive the category and capitalize on the holiday shopping rush.
“According to a recent Sunkist-commissioned study, 45 percent of consumers have gifted or received citrus from loved ones during the holiday season,” added Howard. “While over half of consumers know that Navel oranges are a traditional stocking stuffer, when speaking with consumers about their need for citrus this season, almost 70 percent reflected that recipe inspiration would increase citrus integration into holiday meals.”
On top of a multitude of festive recipes, some of Sunkist’s tips for celebrating and merchandising include:
- Smell the season with Potpourri Simmer Pot, the holiday scent worth a thousand decorations
- Deck the halls with Dried Citrus by adding some aroma to any room in the house
- Looking for a family fun DIY? All you need are Navel oranges, ribbon, and cloves to have some spice that’s nice with Clove-Studded Orange Ornaments
- Pass on the potential to that special someone by gifting the 10 lb. carton in its entirety, a true a la cart from the heart
To read more of Sunkist’s suggestions, click here.
Reach out to a sales rep today to keep citrus flowing into the new year.
