REEDLEY, CA - We reported on the 2024 Pantone® Color of the Year late last year, noting how the "Peach Fuzz" color was a natural fit for our industry. And right we were, as Mountain View Fruit Sales just announced the launch of a strategic marketing play utilizing the color.
"We are thrilled to kick off the new year by embracing the Pantone Color of the Year, 'Peach Fuzz.' It's a delightful hue that resonates with warmth, positivity, and the essence of nurturing, which aligns perfectly with the spirit of our premium peaches,” Krista Beckstead, Director of Marketing, shared.
Implementing a social media giveaway, Mountain View is offering a holistic marketing tool kit to the buy-side. Social media initiatives can be a boon for retail partners, as they garner excitement and drive consumers into the stores and toward purchase.
"Our aim with this giveaway is to build a stronger connection with our followers on various social media platforms. We want to make consumer marketing not just informative but also fun and exciting. By embracing the Pantone Color of the Year, we hope to create a visually appealing and immersive experience for our audience,” Krista added.
As a release noted, the Pantone Color Institute describes "Peach Fuzz" as a color that embodies an all-encompassing spirit. This messaging resonates deeply with Mountain View’s commitment to providing high-quality, wholesome peaches.
ANUK will continue to keep you abreast of the latest news in the produce industry as we head further into 2024.
