CUPERTINO, CA - The watch that some questioned as being overpriced sold out within six hours of being available for pre-order.
Last Friday people reportedly flooded Apple stores to try on the flashy yet technological accessory. And while they aren’t due to ship until April 24, the orders are already backlogged for 37 of the 38 models, according to an NBC News report, adding an additional six weeks of anticipation to anyone who ordered them.
The marketing strategy for Apple’s latest product appears to be, as far as product launches go, a complete success.
For weeks speculations have gone back and forth between the desire for the latest in technology and the practicality of the price range. The watches range in price from $350 to $17,000 for all audiences, available in varying styles. This has sparked comparisons with high-rolling timepieces like Rolex, but with the added benefits of features like tracking your heart rate, taking calls, and viewing messages via text or email.
Plus they're just so cool looking.
Taking all these features added together and placing them next to a watch that costs thousands of dollars, which though very appealing to look at is still only a watch, suddenly that high price doesn’t seem so high.
So while some might think the gap in price range was too wide, or the aspirations for Apple’s latest accessory too high, the results are that the available merchandise was snatched before it even hit the proverbial shelves. This particular selling strategy might be one to remember.
