In mid-August, AvoTerra will be bringing California avocados to consumers with the company's Fall promotion, Tasty Margins. The company is positioned to support strong margins through its custom programs, multi-national sourcing, ripening programs, and strong logistics. Todd Elder, Vice President of Sales and Marketing at AvoTerra, tells, AndNowUKnow, "California has a large crop this year, volumes are still plentiful and flavor is at its peak. We will also be supplementing with supplies from Mexico. Volume looks good and quality is excellent in California, offering the best avocado in the marketplace, at present."<hr class="legacyRuler"><hr class="invisible minimal-padding">Coastline is picking up momentum on peak season for its iceberg lettuce, broccoli, and celery crops. Quality is great and there is ample supply in all categories which will be in full swing until the company transitions into the desert in November. The company's celery supplies are in such high volumes this year that the company has been exporting the crop to Japan, Korea and Malaysia. Vivian Sotelo, Marketing Manager, tells AndNowUKnow, "With Summer heating up, it is the perfect time to promote cool crisp salads with fresh ingredients like lettuce, broccoli, and celery."<hr class="legacyRuler"><hr class="invisible minimal-padding">
