Cal Giant is anticipating a strong bush berry season this 2011. With a year round blueberry program that sees harvests from South America and the Northwest region, consumers and retailers can expect a steady flow of quality products. Though extreme rain in California and a cold snap in Florida have gotten the 2011 strawberry season is off to a rocky start, the forecast shows ideal weather conditions beginning in January. Cal Giant is also making changes to its marketing campaign and will be using social media to help increase brand awareness. Cal Giant’s extensive berry variety is sure to both add value to consumers and add some color to the produce aisle.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
