California Giant Berry Farms, Duda Farm Fresh Foods and Grimmway Join the SF Giants for a Great Cause


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Mon. August 5th, 2013 - by Jordan Okumura-Wright

<p>As leading produce companies come together for the Sony Pictures Cloudy with a Chance of Meatballs 2 and Feeding America collaboration, another team of leaders is joining the effort. Orange is the official color of Hunger Action month and what a better way to tap into the vibrant color choice then with a San Francisco Giants event at AT&amp;T Park. To be held September 6th, California Giant Berry Farms, Duda Farm Fresh Foods and Grimmway Farms will be offering free fresh produce ranging from strawberries and raspberries to celery and carrots, to fans attending the Giants vs. Diamond backs game. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The companies will also be providing gift bags for announcers and luxury box attendees while Cloudy with a Chance of Meatballs 2 characters go out in full force to promote the effort. Feeding America will also have people out in the crowds creating awareness and offering education on the worthy cause.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We are excited about this great event which aligns with our commitment to cause marketing as an integral aspect of our business,” commented Cindy Jewell, Director of Marketing for California Giant Berry Farms. “The game will be a perfect way to bring awareness of this cause to multiple demographics while promoting two wonderful elements to maintaining a healthy lifestyle: fresh produce and sports."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>"Everybody wins when a worthwhile story like Feeding America's is shared with people, fans of baseball and the like," said Nichole Towell, Director of Marketing for Duda Farm Fresh Foods. "That's why we're thrilled to be present at the Giant's game and share free samples of our Cloudy with a Chance of Meatballs 2 products that will be available in stores and together with our partners, will work to provide fresh produce to families and children facing hunger." </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Sony Pictures collaboration is a nationwide campaign that includes specially marked packaging in supermarket produce departments. Consumers are encouraged to participate by purchasing promotional product and getting involved via the campaign website. The flick will be in theaters Sept 27th with promotional packaging hitting the shelves this week on California Giant Berry Farms, Duda and Grimmway packaging. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Bob Borda, VP of Marketing, tells AndNowUKnow, “We are very happy with the collaborative efforts that have taken place between Grimmway Farms and the other leading produce companies in our fight against national hunger. The Giant’s event provides even a greater touch point of creating awareness around Hunger Action month while introducing healthy fruits and vegetables as a nutritious baseball snack. The orange color of carrots complement our awareness efforts…..Hum Baby, Hum Baby, Hum Baby, Hey!"</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Mark your calendar for September 6th! Go Giants!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="https://www.activaterewards.com/cloudy2win" target="_new"> Cloudy2Win </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">