Continental Fresh Prepares for Annual Trek; Albert Perez Shares


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Wed. April 24th, 2024 - by Melissa De Leon Chavez

MIAMI, FL - Continental Fresh has long been clear in its purpose to bring clean water to communities in Latin America. The company invites fresh produce members to join the annual trek to provide families in the Dominican Republic with access to clean water and sanitation.

Albert Perez, Founder and Chief Executive Officer, Continental Fresh

“Through a service trip at a young age, I had the opportunity to experience the joy of bringing clean water to a community that had been without,” says Founder and Chief Executive Officer, Albert Perez. “My immense sense of pride was quickly followed by a feeling of urgency—how can I continue to impact one community at a time when there are so many in need? This was an inflection point for me, so I built a business around my passion of delivering clean water to communities across Latin America.”

Through its Water For All branded box of mangos, the company can further support the funding of clean water and sanitation projects through its non-profit BLUE Missions.

Continental Fresh invites fresh produce members to join the annual trek to provide families in the Dominican Republic with access to clean water and sanitation

“Water is the basic foundation of a community,” adds Perez. “Many young family members walk hours to collect it and oftentimes the water they find is not safe to drink. Without clean water, families are locked in cycles of poverty, sickness, and low education levels. By funding water projects in rural communities, we are taking a huge step in breaking the poverty trap while bringing empowerment, health, and opportunity to local communities.”


According to a press release, Continental Fresh has contributed more than $150K to support BLUE Missions over the past three years.

Through its Water For All branded box of mangos, the company can further support the funding of clean water and sanitation projects through its non-profit BLUE Missions

In November, hikers will traverse 27.6 miles of tropical and pine forests over three days to the summit of Pico Duarte, at 10,128 ft. above sea level. To date, BLUE Missions has connected 33,684 people to clean water and completed 229 clean water and sanitation projects across Latin America.

“We are hearing great interest in this year’s trek! I’m optimistic that we will double our support for BLUE Missions with funds raised—and matched—across the produce industry,” notes Perez.

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