<p> Dole is introducing a new all-natural chopped salad line to include both kits and blends. All Natural DOLE® Chopped Salads present three all-natural chopped salad kits created with kale and two chopped salad blends. The line is slated to arrive in stores in mid-September 2013 to a consumer demand for flavor, texture, color and crunch in every bite.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The development of Dole’s All Natural DOLE® Chopped Salads follows extensive consumer research into chopped salad attitudes, flavor preferences and other trends, and aligns with the company’s commitment to all-natural salad kit ingredients, according to a pres release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The three new chopped salad kits include:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">o All Natural DOLE Chipotle & Cheddar Chopped Salad Kit combines cheddar cheese and cheddar tortilla strips with crunchy green and red cabbage, crisp Romaine, kale, sweet carrots, green onions and Dole’s Chipotle Ranch dressing.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">o All Natural DOLE Bacon & Bleu Chopped Salad Kit features Applewood smoked bacon mixed with crunchy green and red cabbage, crisp Romaine, kale, sweet carrots, green onions and Dole’s original Blue Cheese dressing.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">o All Natural DOLE BBQ Ranch Chopped Salad Kit contains crispy fried onions, cheddar tortilla chips, crunchy green and red cabbage, crisp Romaine, kale, sweet carrots and green onions, plus Dole’s tangy BBQ Ranch dressing. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>VP of marketing for Dole Fresh Vegetables, Chris Mayhew, notes that Dole’s five research-driven new offerings allow salad lovers to create some of their favorite, restaurant-inspired salads at home – and to even customize them with their own ingredients.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “Consumers tell us they want chopped salad varieties that combine the health benefits of a salad with craveable, on-trend taste profiles that can’t easily be recreated at home,” she said. “They say they expect their chopped salads to be a taste-first experience; be more filling than regular salad kits and blends, offer unique ingredients and bite-sized pieces, and be ‘green enough’ to be considered guiltless.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The two new chopped salad blends offer a mix of fresh-cut lettuces and vegetables:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">o All Natural DOLE Asian Chopped Salad Blend boasts crunchy green and red cabbage, kale, broccoli slaw, snap peas and sweet carrots. In addition to inspiring salad experimentation, this blend is ideal as the foundation for a stir-fry.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">o All Natural DOLE Summer Garden Chopped Salad Blend mixes green and red cabbage with crisp Romaine, radishes, green onions and sweet carrots.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p> “All Natural DOLE Chopped Salad Kits simultaneously deliver on all of these consumer wishes. Plus, the new chopped salad blends offer the opportunity for salad lovers to add their own lean protein, toppings, dressings and other extras to produce inspired new culinary creations that they can call their own.” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>All Natural DOLE Chopped Salad Kits and Blends are packaged in the same eye-catching, open-design bags offering product benefits, pairing and serving suggestions, nutrition and other information. The suggested retail prices (SRPs) of $3.99 and $2.99-$3.29 are consistent with Dole’s other kits and blends, respectively.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The line will be supported by an aggressive launch campaign encompassing digital FSI and other advertising; digital, website, in-store and on-pack couponing; and comprehensive in-store/POS and PR programs. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.dole.com/Company-Info/FAQ/Fresh-Vegetables" target="_new">Dole</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
