OVIEDO, FL - There are 19 days until the Super Bowl, but who’s counting? Suppliers and retailers, that’s who, as they calculate how much time remains in this prime merchandising window. Among them is Duda Farm Fresh Foods, which has announced the return of its annual Dip It 2 Win It promotion that aims to elevate healthier snacking while driving in-store and online purchases.
“After growing and providing celery for nearly 100 years, we know how important it is to have fresh-cut celery available in abundance for the big game,” said Rick Alcocer, Senior Vice President of Fresh Sales. “Supply and quality of Dandy® celery is strong leading up to the big game, and we look forward to providing our customers with an abundance of product and demand.”
Running through February 9, the sweepstakes offers Dandy celery enthusiasts a chance to win a $1,000 grand prize along with weekly prize winnings, a release stated.
Duda Farm Fresh Foods recently announced the launch of its new Celery Dippers to meet shoppers’ demand for pre-cut and pre-washed two-inch celery sticks for convenient snacking. This launch is one of many that will complete the new Dandy Snacking In A Snap! product line, which will continue to roll out throughout the new year.
“This past year, we saw an 83 percent increase in shopper engagement over the prior year’s Dip It 2 Win It Sweepstakes. Our celery enthusiast community continues to make this our biggest promotion of the year, so there was no question if we would bring it back again,” said Nichole Towell, Senior Director of Marketing. “Since we launched the Dip It 2 Win It sweepstakes back in 2016, this promotion has been a key attraction and education tool for the Dandy brand. It has provided exponential growth in our database and created opportunity for year-round shopper engagement.”
In addition to encouraging consumers to enter the promotion, Duda is driving demand for Dandy-branded celery through a 360-marketing campaign. It includes targeted email marketing, influencer support, public relations efforts, and social media content with advertisements targeted to celery lovers.
With just over three weeks left until Super Bowl Sunday, make sure to take advantage of the opportunity by spotlighting products like Duda’s Dandy Celery lineup.
