PORTERVILLE, CA - Getting produce into shoppers’ baskets is no small feat. The journey from field to packing to retail is a journey few consumers truly understand, but it’s one that informs their buying decisions nonetheless. How do suppliers take this mountain of information and condense it into bite-sized pieces that appeal to both the buy-side and the shoppers frequenting their organizations? For Homegrown Organic Farms, winner of our Besties Award for Best Educational Videos, the answer came in the form of its GROWN by video series.
“We see education as a responsibility. Helping people understand how their food is grown and who grows it should be something we all are dedicated to,” remarked Scott Mabs, Chief Executive Officer. “We sought to communicate a boots-on-the-ground perspective, allowing viewers to experience everything from cultivation to harvest, while witnessing the successes and struggles our growers face each day. Our goal was to provide a deeper understanding of the realities of farming and help to educate and empower both consumers and buyers.”
The GROWN by series highlights the ways in which Homegrown Organic grows its products with care and preserves the land for future generations.
“We hope that showcasing our dedication to caring for the land and people helps to strengthen the trust and loyalty of our customers and consumers in organic produce,” added Elise Smith, Marketing Manager. “With our continued focus on education, we want to cultivate an appreciation and appetite for organic produce.”
In recent years, educational videos have become more digestible and attention-grabbing. Thanks to the efforts of companies like Homegrown Organic, these videos inform decisions that extend across the buy-side, supply-side, and consumer culture.
“The launch of our GROWN by series is an idea we had been working toward for a while now, so to receive this award within the first year of creating the series means so much to our team,” Elise added. “This recognition acknowledges our commitment to educating and engaging both buyers and consumers with our grower video series. It validates the hard work and creativity of our team who create informative and impactful content on a weekly basis.”
Congratulations to Homegrown Organic Farms for this well-deserved honor!
