LAKELAND, FL - Publix Super Markets is continuing its growth trajectory, this time by revisiting its GreenWise store concept.
“We are committed to being the retailer of choice for consumers who are looking for specialty, natural, and organic products,” said Kevin Murphy, Senior Vice President of Retail Operations. “Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer.”
The first of the revamped pilot is anticipated for late 2018, according to a press release, in Tallahassee, Florida. The retailer said that it also is continuing to look for additional GreenWise locations aggressively throughout its operating areas.
As for additional details, Publix plans to share more on the new format closer to the opening of the debut store.
As we recently reported, the retailer has been on the hunt for a deeper foothold in the southeast as it looks to grow its presence. As more news of this and other expansions in the buy-side break, AndNowUKnow will look to keep you up on the latest.
