MURRIETA, CA - It’s time for West Pak Avocado to expand its trophy case, because three new awards have arrived. The California-based grower, packer, and distributor of premium avocados recently won three ADDY awards at the San Diego 2022 American Advertising Awards.
“West Pak is thrilled about the wins and is honored to have collaborated with Visual Content Agency on such insightful projects. It’s great to see creativity flourish and the efforts of the team recognized within the advertising industry,” said West Pak Avocado Senior Marketing Manager George Henderson.
The company’s 100% Avo-Focused launch campaign took bronze for Integrated Advertising Campaign of the Year, westpakavocado.com won silver for 2022 Mobile Website of the Year, and West Pak’s B2B newsletter campaigns walked away with bronze for Email Newsletter of the Year.
Noted in the release, the 100% Avo-Focused campaign, website, and B2B newsletters were conceptualized and produced by Visual Content Agency (VCA) of San Diego, California, in partnership with the West Pak Avocado sales and marketing team and collaborative efforts by Purely Visual Communications and others.
“As the popularity of the avocado continues to soar, our team faces the challenge of developing effective marketing strategies to promote this beloved fruit. We are honored to be a part of the avocado phenomenon and to contribute to its growing success,” said Visual Content Agency Co-Founder and Creative Director Vincent Apodaca.
For 2023, the 100% Avo-Focused campaign will continue as a forward-facing video series covering West Pak’s many industry-leading offerings. The video series highlights West Pak’s customer experience, commission-driven partnerships, sustainability efforts, and network of U.S. facilities and branded bagged products, including Party Pak, California Gold, and Lil’ Cados. The campaign also focuses on the value-adds West Pak provides, such as best-in-class service and legendary customer relations, plus branding and packaging, category and sales support, and customized campaigns to suit the needs of every customer.
“We are proud to be West Pak’s digital marketing partner,” added Visual Content Agency Co-Founder and Director of Strategy Amy Hadrys. “The avocado is a special force in the produce industry, and each year, our team’s mission is to increase West Pak’s global reach through strategic content and messaging that tells the fruit’s desirability in a unique way.”
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