ORANGE COUNTY, CA - Is kiwifruit on your list of categories to cover during the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show? Then the Zespri™ booth is definitely one you will want to visit. Kiwifruit samples and libations will be available for visitors, and even a newly released Smartwatch is up for grabs.
“Our booth is always buzzing, bringing to life the boldness and fun of our remarkable kiwifruit. Our booth will extend the excitement of our omnichannel consumer campaign that increased demand this year sending shoppers to stores looking for the No. 1 fastest-growing category in the fruit bowl,” Jeanne Wilson, Head of Marketing for North America, says, citing a Circana study.
Ringing in its sixth year as an exhibitor, Zespri’s SunGold Kiwifruit will be sampled during show hours along with a fun Happy Hour serving SunGold Kiwitinis. Feeling especially passionate about SunGold? You can even get an airbrushed kiwi-inspired tattoo at the booth and be entered for a chance to win the Smartwatch.
Also up for discussion will be Zespri’s rapid brand growth. The Taste the Obsession consumer campaign generated over 1 billion impressions and boosted new household usage, according to a press release. Influencers shared their love for Zespri’s SunGold Kiwi and encouraged consumers to try the fruit during sampling events.
Not only did Zespri’s campaign help drive consumers to stores, but it helped maintain Zespri’s SunGold Kiwi position as one of the top drivers of growth for the category, accounting for over half of the total dollar gains in the category this season, the release stated.
“Strong demand and overwhelmingly positive consumer sentiment reinforces our campaign success,” states Wilson. “Our goal at the IFPA trade show is to showcase this excitement through our event activations and sampling. Attendees can experience this enthusiasm and Obsession firsthand.”
To kick off the show, Zespri is co-sponsoring the Welcome Reception where attendees can enjoy SunGold specialty dishes and beverages and meet with the Zespri team. Zespri will also sponsor the Race for a Healthier World 5K and provide runners with a refreshing SunGold Kiwi to refuel afterward.
Interested in hearing more from Zespri? Check out booth #3293 at the show.
