NEWARK, NJ - With growth on the brain, AeroFarms® has tapped two industry leaders with a combined 60 years of experience to help in its ongoing commercial scaling and category expansion. Robert Ferla has been named the grower’s Vice President of Customer Logistics and Demand Planning, and John Freitas has been selected as its Head of Food Service.
Ferla brings over three decades of expertise to the team, most recently working at Fierman Produce Exchange and Katzman Produce companies, according to a release. Prior to that, he was at The Grand Union Supermarket Company.
The industry vet’s expertise in the distribution, operations, and customer logistics of perishable foods will help AeroFarms continue to scale operations and deliver the best customer experience.
Also wielding more than 30 years of experience, Freitas joins the AeroFarms team with knowledge of the microgreens category and a passion for sustainable, flavorful produce. He garnered his produce industry experience at Fresh Origins and IFCO, which he will use to expand the grower’s foodservice business even further.
AeroFarms is a Certified B Corporation and purpose-driven organization. Its goal is to use its indoor vertical farming knowledge to elevate agriculture with both people and the planet in mind. With its unique growing methods, the supplier is able to use 95 percent less water and no pesticides.
Currently, AeroFarms products can be found in major retailers like Ahold Delhaize, Harris Teeter, Walmart, The Fresh Market, and more.
“As we continue to scale our operations to meet our increasing customer demands for our award-winning products, we are excited to bolster our world-class team with two long-time produce industry leaders who will help ensure our continued expansion success with a focus on servicing our great selling partners,” said AeroFarms Co-Founder and Chief Executive Officer David Rosenberg.
Congratulations to these industry vets on their new positions!
