FORT LAUDERDALE, FL - The team at Chiquita is rolling out its latest campaign, Pop by Nature, fusing art and nature in a unique way to celebrate the brand. Teaming up with acclaimed artist and Founder of the Happy Art Movement, Romero Britto, Chiquita is driving brand awareness while celebrating the beauty and power of art across the globe.
“Chiquita is thrilled to once again be teaming up with Romero Britto, an artist whose vibrant and optimistic pop art mirrors the joyful spirit of our brand,” said Tina Varjabedian, Head of Global Communications for Chiquita. “This campaign is not just a celebration of the naturally energetic and unique pop soul of Chiquita bananas, but an invitation for everyone to experience life in full color and positivity. With Pop by Nature, we are redefining the way people interact with art and food, and ultimately bringing a fresh and vibrant perspective to everyday life.”
The centerpiece of this special campaign is an art piece created by Britto that illustrates the pop nature of Chiquita bananas. According to a release, the vibrant visual will be featured on high-impact Out-Of-Home billboards at the most iconic locations in key markets, as well as in digital campaigns and interactive experiences, reinforcing the brand’s "It Peels So Good" spirit.
This campaign features engaging experiences and interactive platforms such as:
- High-Impact OOH Billboards: Britto's iconic artwork will live on dynamic OOH billboards in cities around the world, featuring a giant Chiquita banana characterized by pronounced outlines and multicolored patterns
- Interactive OOH Ads: An engaging interactive OOH experience will allow people to color the artwork via touchscreen in public spaces like bus stops, subways, and airports
- Art Installations: Romero Britto will create sculptures, turning Chiquita bananas into permanent installations in major cities worldwide
- Dedicated Consumer Promotion: Consumers across the globe will have various opportunities to enter promotions, both in-store and digitally, for the chance to win prizes such as snowboards and watches featuring Britto’s artwork
- Digital Media Campaign: Social media and programmatic channels will feature captivating content to help bring awareness and engagement to the sticker collection
“I am delighted to work with an iconic brand as Chiquita on this exciting campaign—the vivid and lively tropical nature of Chiquita bananas provides a fun canvas to share my art and inspire happiness in billions of people,” said Britto.
To read more about this eye-catching campaign, click here.
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