Datepac Unveils New Date Snack Products and Packaging at PMA Fresh Summit


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Thu. October 10th, 2013 - by Sarah Hoxie

<p>Datepac is introducing its latest addition to the Natural Delights Snack Pack line at PMA Fresh Summit 2013 in both the New Products Showcase and in the Natural Delights Fresh Summit booth #5031.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> The all new Coconut Date Clusters and Almond Date Clusters are convenient, bite-sized cousins to Natural Delights’ already popular date roll snack products. These are the first two flavors of the brand’s date rolls to be given the “cluster treatment,” according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Dave Anderson, the group’s Director of Marketing, says the date clusters idea came as a direct result of market research. “Our customers, whether vitality seekers or active, on-the-go, young moms, wanted a date roll that would seamlessly fit into their busy lives. And we delivered.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Datepac plans to roll out cluster versions of its pistachio, chili-lime, and organic date roll varieties once the coconut and almond clusters have made their impact on the market.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “These candy-like treats are so tasty that when consumers taste them, they are surprised that they’re also nutritious,” says Edward O’Malley, President and CEO of Datepac. “And, for consumers who’ve never tried Medjool dates, this is the perfect introduction to inspire future purchases and curiosity about a fruit that’s been around for ages yet is new to them.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Datepac also expects that these new clusters will continue adding to the impressive 15% growth of the date category over the past year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.naturaldelights.com/perfect-products" target="_new"> Datepac </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">