LOS ANGELES, CA – With the steamy days of summer upon us, consumers are looking to the sweet notes of citrus to cool down. In this vein, Giumarra is launching its new Bright Bites™ brand mandarins at today’s Fresh Produce & Floral Council’s Southern California Expo.
“Mandarins are the top seller in the citrus category and show no signs of slowing down,” stated Kellee Harris, Western Region Business Director. “We are pleased to offer our customers an exciting new bag option that emphasizes the fun, playful nature of this ‘easy peel’ fruit.”
Brand Bites will make for ideal “grab and go” merchandising displays for retailers, and will be available in both 2 lb or 3 lb bags. According to a press release, each bag will feature orange mesh with a bright green wrap, adorned with the signature Bright Bites monster graphic.
“We are currently shipping mandarins grown in Australia and Peru, with Chile to begin shortly,” says Fernando Soberanes, Sales Manager of the company's Southern Hemisphere. “Our Bright Bites season will conclude at the end of September and return again when the domestic mandarin season begins in early 2018.”
Giumarra stated that Bright Bites' availability will pick back up in January of next year through local California farmers, and run through March. The high-quality fruit will be available in a variety of bag sizes to fit all retail needs.
“We want to encourage healthy snacking for kids of all ages with our new Bright Bites packaging,” said Jeannine Martin, Director of Sales for Giumarra Reedley. “Mandarins are high in vitamin C and the perfect addition to a lunchbox or after-school snack.”
At FPFC’s Southern California Expo yourself? Stop by booth #704 to see Bright Bites, and more from Giumarra.
