LOS ANGELES, CA – Giumarra is launching a redesign of its consumer brand, Nature’s Partner, which the company will be debuting this month for fall and winter products like Argentinean blueberries and Mexican melons.
“Our brand refresh truly came from within the company,” says Hillary Brick, Senior V.P. Marketing of Giumarra. “We surveyed our employees and growers and heard an overwhelming sense of pride in the service Giumarra represents. We feel our new look represents this visually and will inspire our stakeholders.”
Nature’s Partner was founded in 2003 as a unifying brand under which Giumarra’s family of growers could pack their product, according to a press release. The brand’s new look builds on the 2003 groundwork and features a renewed emphasis on service. The visuals of the brand convey the foundation of the company, which stands alongside the new growth with modern, fresh colors and elements.
Hillary also noted that Giumarra has greatly increased in size since 2003, with a much broader product range, and its new technology platform is designed to be the foundation for the future as the company expands globally. “It was time for our brand to represent both our growth and our emphasis on service,” she says.
“We look forward to introducing the new Nature’s Partner to our industry partners in the coming weeks,” says John Corsaro, CEO of Giumarra. “We deeply appreciate the support from all of our customers and growers which has allowed Giumarra to enjoy substantial growth. The new brand represents our commitment to providing best-in-class service to our partners, mutually expanding our businesses into the future.”
Giumarra will be launching the brand across company collateral on a rolling basis, showcasing its partnerships, technology, logistics and marketing.
