LOS ANGELES, CA - ProducePay and Four Star Fruit are extending their partnership, enabling grocers and foodservice operators to offer consumers high-quality table grapes at stable prices. The duo teamed up with leading Mexican growers to provide 4 million cases of table grapes throughout May and early June, traditionally the lowest-volume period of the year.
“Consistent, quality table grapes can be difficult to procure throughout the year, but we’re changing that,” said Jack Campbell, Chief Executive Officer of Four Star Fruit. “With this partnership, we can now offer a solution to help retailers meet consumer demand during low availability months, creating a more predictable way of doing business for stakeholders in the fresh supply chain—for table grapes and beyond.”
To guarantee the availability of high-quality, affordable grapes during these critical months, ProducePay is working with many of the leading Mexican grape producers, a release shared. Made possible as a result of ProducePay’s Predictable Commerce Program, the offering aims to help national retailers solve two of their biggest challenges: how to meet year-round demand for high-quality fresh produce with stable pricing while managing increasingly more volatile supply chains.
Last year, ProducePay and Four Star Fruit launched this first-of-its-kind, comprehensive solution as a way to address the increasing volatility and unpredictability in the table grape supply chain caused by extreme weather events, global pandemics, and civil unrest.
“Partnering with these growers to provide the majority of the May and early June fruit from historically inefficient distribution methods like open markets is a huge win for retailers, growers, grocery shoppers, and our planet,” said Patrick McCullough, CEO of ProducePay. “Each year—and especially during May and early June—retailers are forced to navigate unpredictable supply, quality, and pricing of table grapes. Together, we set out to combat this volatility while dramatically reducing food waste. This program will create greater predictability that is welcomed by all supply chain stakeholders.”
Together, these partners are hosting an invitation-only Global Table Grape Summit. The summit will bring together the world’s best growers, genetics providers, trade associations, and retailers to discuss how to benefit end-consumers with high-quality table grapes at stable pricing.
To learn more about this partnership, click here.
How will this program affect the table grape market? Keep reading AndNowUKnow for updates.
