LOS ANGELES, CA - An innovative alliance is shaking up the table grape sector. ProducePay has teamed up with Four Star Fruit, combining the companies’ technology and table grape prowess to debut a first-of-its-kind, direct-to-retail supply chain program.
“With today’s announcement, we’re improving on the antiquated way in which the fresh produce supply chain has been structured for decades,” said Patrick McCullough, ProducePay Chief Executive Officer. “By directly connecting retailers with growers, this transformational initiative is creating the stability required throughout the supply chain to reduce economic and food waste, while improving overall quality experience for consumers. Four Star Fruit is a leader in fresh produce, and we are excited to expand this program to other regions and commodities for even greater impact.”
The collaborative initiative leverages ProducePay’s platform along with Four Star Fruit’s extensive table grape expertise to help United States retailers meet year-round demand for high-quality fresh produce while maintaining stable pricing for consumers. The initiative has positive impacts all throughout the fresh produce supply chain, connecting table grape growers and retailers, and upping investments in sustainable growing practices, traceability, and product quality.
In addition to establishing quality, supply, and pricing assurance for retailers, this novel approach offers growers greater long-term financial sustainability and helps to reduce economic and food waste significantly, a press release explained.
“Meeting retailer demand for year-round high-quality table grapes consistently in an increasingly unpredictable world requires reimagining how we grow and source,” said Jack Campbell, Chief Executive Office for Four Star Fruit. “Starting with grapes, our partnership with ProducePay ushers in a new era that will better serve retailers by creating a more stable and sustainable supply chain. We look forward to expanding this innovative model and partnership to other fresh produce commodities.”
ProducePay believes the success of this industry-first table grape program with Four Star Fruit will be the first of many commodities to adopt this direct-to-retail procurement model.
To find out how this innovative initiative works, click here.
Will we soon see similar strategies impacting other fresh produce categories? AndNowUKnow will surely be here to report.
