WENATCHEE, WA - While they may be around all year long, there is a reason October is National Apple Month. As the time of pies, fritters, and other apple-centered options approaches, Stemilt’s Communications Manager, Brianna Shales, took the time to tell me how the harvest is currently looking.
“We’re at about the midway of our apple harvest, we had an early start in Washington this year so things are running slightly ahead of normal,” Brianna shares with me, adding that the time of the company’s signature Piñata variety is quickly approaching. “We’re getting finished up on honeycrisp and moving into varieties like our signature Piñata, goldens, grannies, and soon we’ll be working on the fuji harvest as well.”
In comparison to this time last year, Brianna tells me that sizing is trending up with excellent apple quality coming off of the trees.
“We have great quality being packed fresh from the field as we speak. It’s been an incredible growing season in Washington, as a whole it hasn’t been too hot and currently it’s very picturesque for apple harvest,” Brianna shares.
On the buy-side, she adds that this is a huge time for apples in the produce department, and to assist you Stemilt has a fun spin on campaigning for the fruit of knowledge: There’s an Apple for That.
“Our There’s an Apple for That campaign is an online resource you can find on our website, which provides recommendations for the best apple variety for anything you might want to make,” Brianna explains, adding that it is not just a promoter for Stemilt, but for the entire industry as a whole. “It will suggest whatever variety is best, even if we don’t grow that variety. We really just want the site to be seen as an expert resource for consumers across the country.”
And the reach of the campaign goes beyond cyberspace. “It’s an all encompassing program spanning the web, social media, and in-store to educate everyone in a fun way that there really is an apple for everything,” Brianna laughs.
Brought to the buy-side by offering display bins, apple concierges in-store, and more, you can learn more about There’s an Apple for That by clicking here.
