CHICAGO, IL — Chicago and the United Fresh trade show are getting a taste of summer courtesy of Sunkist Growers, who will be showcasing summer citrus varieties and fresh marketing solutions to squeeze the most out of the season.
“Sunkist is excited to share fresh ideas for seasonal citrus marketing with trade customers at this year’s United Fresh tradeshow in Chicago,” shared Sunkist’s Director of Communications, Joan Wickham. “Beautiful, warm summer weather brings so many opportunities for consumers to zest up their routine, and the bright, refreshing flavors of citrus are the perfect complement for the season.”
The Sunkist booth will be hosting a wide array of eye-catching point-of-sale materials, designed to help educate consumers about citrus seasonality, flavor profiles, nutrition information, and usage ideas that encourage purchase, something Director of Retail Marketing Julie DeWolf says is imperative to boosting citrus dollars.
“Education is critical when it comes to driving sales in the produce department,” explains DeWolf. “We offer retailers customizable marketing materials and displays that not only educate, but also showcase the beauty and versatility of citrus.”
That’s not the only reason to check out the booth either. Sunkist Chef Jill Davie will be serving Orange Chipotle Pulled Pork Tacos with Orange Cabbage Slaw and Grapefruit, Avocado, Bacon & Shrimp on Little Gem Leaves. Additionally, Lemon Lavender Soda will be served each morning, and a California Mai Tai, made with freshly squeezed Sunkist® Valencia oranges, lemons and limes, will be available in the afternoon.
“There are many delicious citrus varieties in the market during the summer months, and we will be highlighting these fresh flavors at our booth,” added Wickham.
Sunkist is also highlighting the following citrus varieties:
- Valencia Oranges: In season now through October
- Grapefruit: Available year-round
- Lemons: Including Meyer, seedless, and Zebra® (pink variegated) lemons
To learn more about Sunkist citrus varieties, promotional campaigns and merchandising, visit booth #1521 at United Fresh 2016 or visit www.sunkist.com.
